Pricing
Pricing for Contractor Marketing Services
Straight pricing, no surprises. Monthly packages, flat-fee ads management, and websites, all with published prices. Ad spend is always paid directly by you, and you own your site and accounts.
Packages
Monthly packages
Foundation
$397 / month
$197 setup
Month to month, 30 days notice
- Google Business Profile management
- Automatic review requests after every job
- Missed-call text-back
- Instant reply to web leads, within 1 minute
- Shared inbox and pipeline
- Monthly one-page report
Replies within 1 business day
Start with a free audit (Foundation)Most popular
Framework
$997 / month
$997 setup on a 6-month term, or $0 on a 12-month term
6-month minimum (12 if setup is waived)
- Everything in Foundation
- Pro website, up to 12 pages, with hosting and Care
- Google Business Profile full setup
- Local SEO for 1 city (extra cities $297/mo each)
- Plain-English monthly report
Same-business-day support
Start with a free audit (Framework)Keystone
$1,797 / month
$1,500 setup
6-month minimum
- Everything in Framework
- Up to 5 city pages
- 2 content pieces a month
- AI inbound booking, 24/7
- Monthly 30-minute call and a quarterly strategy session
Priority support, 4 business hours
Start with a free audit (Keystone)Local SEO is part of Framework and Keystone. See local SEO for contractors for what it covers.
Google Ads management
Flat fee, never a percentage of spend
| Tier | Monthly ad spend | Management fee |
|---|---|---|
| Starter | Up to $3,000 | $497/mo |
| Growth | $3,000 to $7,500 | $797/mo |
| Scale | Over $7,500 | From $1,197/mo (quoted flat) |
- $497 build fee, waived with a 3-month commitment. 3-month initial term.
- We recommend at least $1,500/mo in ad spend.
- $100/mo off management when bundled with Framework or Keystone.
- Ad spend is paid directly to Google from your own account.
Websites
Standalone website builds
| Site | Size | Price |
|---|---|---|
| Launch site | Up to 5 pages | $1,500 one-time, or $0 down at $149/mo for 12 months (Care included) |
| Pro site | Up to 12 pages | $3,500 |
| Custom site | 20+ pages | From $6,500 |
- 50% deposit, 50% at launch. You own the site once it is paid in full.
- Hosting: $49/mo. Care plan: $149/mo (hosting, updates, 1 hour of edits, and monthly checks).
- A Pro site is included in the Framework and Keystone packages.
Add-ons
Add what you need
| Add-on | Price | Notes |
|---|---|---|
| Microsoft Ads | +$197/mo | Only with Google Ads management |
| Meta (Facebook and Instagram) Ads | $497/mo + $297 setup | Ad spend up to $3,000/mo. 3-month initial term. |
| Google Business Profile management | $297/mo | Month to month |
| Local SEO deep audit | $497 one-time | Credited if a package starts within 30 days. The 3-competitor snapshot audit stays free. |
| AI inbound booking, 24/7 | $197/mo | For Foundation and Framework. Included in Keystone. |
| Extra local SEO city | $297/mo each | With Framework |
Bundles and savings
Save when you bundle
| Bundle | Includes | Price |
|---|---|---|
| Lead Engine | Framework + Google Ads Starter, ads build fee waived | $1,394/mo |
| Full Forge | Keystone + Google Ads Growth, ads build fee waived | $2,494/mo |
| Annual prepay | Any package, paid for 12 months up front | 10% off, setup waived |
The fine print, in plain English
Policies
- You own everything. Your domain, website (once paid in full), Google Business Profile, ad accounts, and tracking numbers are yours.
- Ad spend is paid directly by you to the ad platform. Our fees are separate.
- Cancelling. After the minimum term, give 30 days written notice to [email protected].
- Billing. Setup is due at signing. Monthly fees are billed in advance by card or ACH. Work pauses if an invoice is 10 or more days past due. Prices do not include taxes.
- Price lock. Your rate is locked for your initial term plus 12 months. After that, we give 60 days notice of any change.
- Usage. Unusually heavy texting or calling volume is billed at cost.
- Support hours. 7 AM to 7 PM Eastern, 7 days a week.
- Prices shown are our standard rates. Your signed agreement sets your final scope and price. See our Terms.
Do you charge a percentage of ad spend?
No. Google Ads management is a flat monthly fee by spend tier: $497/mo for spend up to $3,000, $797/mo for $3,000 to $7,500, and from $1,197/mo (quoted flat) above $7,500.
Who pays for the ads?
You do, directly to Google (or Microsoft or Meta) from your own ad account. Our fee is separate, and you own the account.
Can I cancel?
Yes. Foundation is month to month. Framework and Keystone have a minimum term, then continue month to month. After the minimum term, cancel with 30 days written notice to [email protected].
Who owns my website and accounts?
You do. You own your domain, website (once paid in full), Google Business Profile, ad accounts, and tracking numbers.
Not sure where to start?
Book a free 15-minute audit. We'll look at your Google rating, reviews, and missed calls next to 3 local competitors, then recommend the smallest package that fixes what's slipping.